Celine added to First Stop team as network targets Ireland growth

First Stop has added the final piece to its new-look jigsaw in the shape of Business Development Manager Celine May, who is tasked with driving the network forward across Ireland.

Celine is a familiar face to many of First Stop Ireland’s partners, having worked in a number of positions for the brand’s former equity stores for seven years, featuring key account manager and procurement roles.

She joins Sarah Gardner, Shaun Sweeney and Nick Salt as business development managers across the UK and Ireland and will report to National Franchise Manager Brenden Marais. The new-look team is completed by Retail Managing Director Anton Wessels, who was also appointed in mid-2023.

Celine will be responsible for both Ireland and Northern Ireland regions and believes she has a head start in her role, having built up a unique understanding of the First Stop brand ever since taking up her first position in 2017.

The 36-year-old Dubliner is a hugely popular figure in the Irish automotive retail industry and highlighted First Stop’s e-commerce offering as a particular strength. She said: “I’m really excited to meet all of our partners and support them with their unique business requirements.”